Many newcomers to the Internet marketing arena are not aware that there is a vast difference between an autoresponder program and an autoresponder service. Not knowing the difference, they often purchase the wrong type of autoresponder, and find out too late that they have wasted money on a program that is useless to them. An autoresponder program is a program that is set up on your web server. This is usually a free autoresponder that comes with your web hosting account. Many people donyt like to use autoresponder services; so instead, they use an autoresponder program that they have more control over. Some of those people donyt like the autoresponder programs that come with their hosting accounts either and purchase autoresponder programs or scripts that must be installed on their web server. Other people are quite happy with using an autoresponder service. This is a service that is usually paid for on a monthly or yearly basis. The fees are ongoing, and everything is browser based. In other words, you can set up your autoresponder messages and manage your opt-in list through your web browser y just as you can with an autoresponder program that is installed through your web hosting account. The difference is that the service runs on the autoresponder serviceys web server y not yours or your web hosts. Beginners are usually better off using an autoresponder service. These services are very easy to understand and to use, and no technical knowledge is needed to set things up. As a newcomer to the field, however, you might be concerned about the costs of an autoresponder service. If this is the case, you have the option of signing up with a free autoresponder service. Free services make their money by placing advertisements in each autoresponder message that you send out. Sometimes these ads appear at the top of your messages, and sometimes they appear at the bottom. Some of the free services are simply an enticement to purchase the professional version, and have many of the more advanced features, such as tracking, disabled. More advanced users often choose to use autoresponder programs, simply because they have more control over the autoresponder, and they donyt have to follow some of the stiffer rules imposed by autoresponder services, such as sending confirmation to each and every person who is entered into the autoresponders list. The autoresponder that you choose is strictly up to you, but in most cases, an autoresponder service should suit your needs. If you are unsure, look for a service that offers free signups, with the option of upgrading to the professional paid version at a later date. (word count 439) PPPPP
Saturday, January 26, 2008
Powerful Autoresponders � Does Yours Measure Up?
Autoresponders are very necessary when it comes to marketing or taking care of customers. But the power of an autoresponder, or the lack of power, can mean the difference between success and failure. When you use an autoresponder service, you must make sure that the domain that the autoresponder uses isnyt blacklisted by the spam watch groups. If it is, your messages probably wonyt make it past the majority of spam filters, no matter how much you check it with spam checkers. Also, not having the ability to track responses can cost you business. If you canyt track response rates, you wonyt have any way of knowing whether your messages are doing you any good. A good autoresponder will provide the ability to track responses. If yours doesnyt, you might want to shop for a new autoresponder. The ability to add and remove names to your autoresponder manually is vital. Often, people will contact you without going through your autoresponder. These people need to be put on the autoresponders mailing list. If you are moving your list from one service to another, you need the ability to import names and addresses to your list. Again, if your autoresponder service isnyt powerful enough to allow this, look for a different one!
Personalizing Autoresponders
Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support. Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages. Autoresponder messages can be set up to address people by their first or last name y or both. In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using. The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with yHello (code for first name)! In this case, the personys first name will be inserted where that code is. Personalizing your autoresponder messages will most likely improve your response rate. Research has shown that emails that are personalized with the personys first name are opened more often, and those people are generally more receptive to the contents of the email message. It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are. Of course, the autoresponder must collect the information first. This is done with the use of forms that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization y such as a first name, as well as the email address. If that information is not collected, the autoresponder wonyt have anything to insert where that code appears in your messages! Take a look around the control panel of your autoresponder, and find out what type of personalization you can add to your autoresponder messages. You may be very surprised at the improved results!
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Motivate Your Downline with Autoresponders
Many affiliate marketers have a hard time building a downline y and an even harder time keeping downline members motivated and selling. If your income depends on the sales of others, you should strongly consider keeping them motivated with autoresponders. You can load your autoresponder with positive messages, sales tips, and news related to the product or service that is being sold. Many affiliates fail simply because they donyt know how to market a product, and they have little or no support from affiliate managers or up line members! With the use of autoresponders, all of that can change. You should definitely write on some marketing tips, specific to your product or service, and set you downline members up in the mailing list for that series of messages. Send broadcast messages once a month congratulating the top sellers. Send short motivational articles that will keep your downline member upbeat. Failing to communicate with your downline members is the same as ensuring that they fail at the business in most cases. If you want to succeed in affiliate marketing, you have to take steps to help your downline succeed!
Invoicing with Autoresponders
If you have recurring invoices that you send out, you can easily automate this process with autoresponders. Many business owners find that they spend a good portion the day sending out invoices, or trying to collect on unpaid invoices! This can easily eat into the time that you could be spending generating new business. If the amounts invoiced are the same each month, and due on the same day each week or month, you can easily automate the invoicing process with the use of an autoresponder. Many shopping carts that have autoresponders built in work well for this. Others may take a little time to set up, but in the end, they will save a great deal of time overall. Get extra usage out of the automated invoicing process by adding small messages to the invoices that alert these clients to new products or services that you offer. Think about your phone bill y doesnyt your phone company send out additional sales material with each bill? There is no reason you shouldnyt use this same marketing technique with your autoresponder invoices!
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Improper Uses of Autoresponders
Autoresponders are wonderful! They can be used for a variety of things, but there are several ways that autoresponders should not be used. Using autoresponders in improper ways will make things a bit more difficult for other people, and it could make things really bad for you! Having one autoresponder respond to another autoresponder creates chaos, and in some cases, it can overload servers. This happens when you sign up for something, using your autoresponder email address. You sign up, and a message is sent to someone elseys autoresponder, which responds to your autoresponder, which responds to that autoresponder y and this continues on and on until it is manually stopped and straightened out. Some people use their autoresponder address on purpose when they sign up for discussion lists. In effect, this causes an their autoresponder message to be sent to the entire list, or to one person on the list, each time a person sends a real message to the discussion list. Needless to say, discussion list members and owners frown on this practice, and the autoresponder owner gets banned. Avoid these problems and use your autoresponder in ways that it was meant to be used. Do not use the autoresponder irresponsibly! Not only will you create problems for others, but you may find that you get reported for spam!
How Important are Autoresponders to Internet Marketing?
Internet Marketing and autoresponders essentially go hand-in-hand. In todayys online business world, you simply cannot succeed at Internet marketing without the use of autoresponders. Autoresponders are used to achieve many of the marketing tasks that are essential to a successful online business. Internet marketing can be very time consuming. Whether you do affiliate marketing or market your own products, an autoresponder is a big part of your marketing arsenal. Autoresponders are used to keep in contact with your past customers, and to develop a relationship with potential customers. An autoresponder can be used to deliver sales messages to your opt-in customer list. It can be used to deliver email courses, to send reminders, and even to help you build an opt-in list if you donyt already have one. There are many creative ways you can use your autoresponder to make more sales and to build customer relations. Any successful marketer will tell you that there are two tools that are vital to any type of online marketing y an opt-in list and an autoresponder. In fact, most marketers will agree that you could take away all of their other marketing tools, but they would fight to the death to keep the list and the autoresponder!
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